What is North American SEO

What is SEO
SEO (Search Engine Optimization) is the process through which a website gains an improved capability to attain high rankings in major search engines such as Google, Yahoo and MSN. The typical person searching the Internet does not click through numerous pages of results. For this reason, gaining high search engine rankings is a must for any online business.
Who is Searching?
Every day, an estimated 260 million people across the globe use search engines to find products and information online. Most importantly, these internet users place a high level of trust in the results they get from Google and other major search engines. Websites at the top of the results gain the most attention and the strongest consideration. Simply by seeing your company in the top spot, searchers will assume that you are the best in your field.
Organic Search Results:
Search results are categorized into two groups: organic and sponsored. Organic search results, sometimes called natural results, are listed by search engines based on a website’s relevance in relation to a key word search. These results are based on content, and nothing else. Sponsored results, on the other hand, are paid advertisements. They do not appear in organic results in the major search engines.
For every search conducted, the top three search engines--Google, Yahoo and MSN—provide 10 organic search results. And just us most people learn to tune out billboards, radio commercials, and junk mail, most search engine users (about 85%) simply ignore sponsored results. Organic results are trusted far more than sponsored results and receive the lion’s share of your prospective customer’s attention.
Pay-Per-Click:
Sponsored ads or links are commonly known as pay-per-click marketing. These ads are normally placed according to relevant keywords, and are found either near the top or on the right-hand side of the search engine’s results page. Companies pay for this advanced placement by enrolling in a pay-per-click system. Each time a search engine user clicks on their sponsored ad, the company is charged a fee. We at North American SEO appreciate the effectiveness of pay-per-click as a marketing tool; however, because it is a form of paid advertising, we generally recommend the more trusted, organic methods for increasing the number of visitors your website. Google in particular reports that approximately 85% of their search engine users respond only to organic results, while only 15% click on sponsored results.
Local Phrases versus National Phrases:
Local phrases are those searches conducted by people looking for a particular business in their specific location. For example, if you were looking for a yoga teacher or a real estate agent, you would search by entering a phrase which includes the name of your local area. Phrases such as Chicago Yoga or Los Angeles Real Estate Agent are some examples of local phrases.
National phrases are those searches conducted by people who have no preference regarding a product’s or company’s location. Examples of national phrases include Car Insurance or Financial Adviser.
For many companies, gaining a high search ranking locally will be the only form of marketing needed. Local marketing typically yields results much more quickly than national marketing, and can be highly lucrative. Many businesses, such as real estate, benefit a great deal from local search terms. On the other hand, when it comes to the number of clicks on your website, national phrases are the most rewarding, due to the extensive traffic they generate. At North American SEO, we provide our clients with precise time lines for both local and national phrases, so you know how soon you can expect to gain the higher rankings you want. It is our hope that by providing you with this information, we can help you make the best decision for your company.